FAQs

for Interested Vendors


Tips for New Vendors at the Farmers’ Market

What you need to get started…

Before applying at the Berea Farmers Market, visit us and get familiar with the market. Take a look at what is already being sold and who seems to be selling well. Being in direct retail is a very difficult job. What you grow has to be interesting, and it has to look good. Farmers also have to manage logistics and provide good customer service. You need to be good at all of it. You have to be able to sell your product. Don’t let someone walk by your stand without saying ‘hello.’ To learn how to create a great business at the farmers market, see New Farmers Guide: Cultivating Success at Farmers Markets.


 How much should you charge for your products?…

Before you vend at the market, visit the market and take a look at what vendors are charging for their product. Many beginning farmers undervalue what they sell. It’s important that farmers charge fair prices—customers want to support farmers who sell local food, as this is a service they provide. Management does not set price limits but vendors are friendly rather than competitive in pricing. Food that is certified organic, humanely raised, etc. tends to bring more than food without the certifications. For an idea of what farmers are charging at farmers markets around Central Kentucky see the University of Kentucky’s weekly farmers market price report.


Safety at the Market


All canopies & umbrellas must be staked or weighted. Tents, umbrellas, and other things that fly in the wind

Wind-blown canopies and umbrellas are the number one cause of injuries at a farmers’ market. Wind is unpredictable and can come without warning. A gusty wind coming from just the right direction can cause a tent to become a very heavy, damaging projectile. Injuries occur yearly at farmers markets due to tents/canopies being improperly secured. PLEASE secure your tent!

Some suggested ways to secure tents include:

  • Filling an empty bucket (2.5 gallon works great) with sand or cement and tying this to each corner of the tent with a rope or bungee

  • Purchasing weights that are specially made for securing canopies and weigh at least 24 pounds

  • PVC pipe capped and filled with cement can be hung on the inside of canopy poles

  • Multiple ideas and even video tutorials found through a simple online search


Other Resources


Support for new farmers: Community Farm Alliance Ag. Legacy Initiative

Produce marketing, tools, training, research and other resources for Kentucky produce farmers:

 Center for Crop Diversification and Sustainable Agriculture Research & Education (SARE) Program

Grow Appalachia 

K Card

Madison County Extension Office

Organic Association of Kentucky

Support organization for Kentucky small farmers: Community Farm Alliance

Kentucky Dept. of Agriculture Farmers Market Manual

Marketing your business: http://smallfarmcentral.com/Blog-Item-Reach-People-Where-They-Are---Communication-Scheduling-Part-2


Are you interested in becoming a vendor?